About us
mission statement
Building wealth begins with understanding, and understanding starts early. Most of us were never taught how to budget, invest, or plan for the future and now we’re expected to teach our kids. It’s high time to talk about rising family financial stress, and the lack of financial education in schools. Adults need real, practical help. And our kids need to learn early, so they don’t repeat the same mistakes.
Security
At Smart Money Whispers, we believe that financial peace of mind starts with a strong foundation. Our mission is to help you create that sense of security—whether it’s through understanding your savings strategy, building an emergency fund, or protecting your future through smart choices. We cut through the noise and deliver practical, trustworthy advice so you can stop worrying and start building.
Freedom
Money shouldn’t be a source of stress—it should be a tool that gives you freedom. Freedom to travel, to take a career leap, to say yes to the things that matter and no to the things that don’t. We’re here to help you break out of paycheck-to-paycheck cycles and live a life where money works for you, not the other way around.
Value
We know your time, energy, and money are valuable—and that’s exactly how we treat them. Every article, resource, and guide we share is created to deliver clear, honest, and value-driven insights. No jargon, no salesy pitches—just actionable knowledge designed to help you make better decisions and feel confident doing it.
Purpose
Financial wellness isn’t just about numbers—it’s about aligning your money with your purpose. Whether that means supporting your family, launching a dream business, or retiring early, we help you clarify your goals and shape a financial plan that gets you there. When your finances reflect what truly matters to you, everything else falls into place.
About the Authors
We’re Rima and Gregory Gooden, CFEI® the duo behind Smart Money Whispers™. We started this company with one goal:
To make personal finance real, relatable, and doable for everyday people like us.
We help clients get out of debt, build wealth, talk openly about money, and set up their kids for success. Through one-on-one coaching, workshops, tools, and our Clever Chloe™ children’s series, we’re helping families shift their relationship with money—for good.
Meet Rima
Rima believes money isn’t just about math—it’s about mindset, values, and the life you want to build. She brings heart, strategy, and an educator’s clarity to everything we do. What drives her most is helping people move past overwhelm, self-doubt, or confusion and into confidence and control. Whether it’s walking a client through their first budget, co-writing a children’s book, or creating resources for our community, Rima is all about making financial education feel accessible and empowering.
As a mom and lifelong learner, she’s especially passionate about helping the next generation build smart money habits early.
Meet Greg
Greg, CFEI® is the kind of person who sees a financial problem and immediately starts building a path forward. With a strong foundation in personal finance, investing, and wealth-building strategies, he’s passionate about helping people take control of their money without fear or shame. Clients often say Greg brings a calming energy to a stressful topic—he listens without judgment and offers practical advice that makes sense for your life, not someone else’s spreadsheet.
He’s deeply committed to financial empowerment, especially for families and communities that haven’t always been included in traditional financial conversations.
Why We Do This
We know what it’s like to feel behind with money. To grow up without the tools. To try and figure it out as adults—while juggling kids, work, and dreams for something better. That’s why Smart Money Whispers™ isn’t just a business for us—it’s a mission. It’s personal. And it’s built on the belief that wealth isn’t just for the wealthy.
It’s for you.